A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our PPC Basics Blog Series! Adwords … [Read more...] about 30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
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Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you've hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren't generating the amount of traffic you think you're capable of. The next step you can take is to focus on your campaigns' impression share. Today, I would like to define Impression Share within Google … [Read more...] about Use Your Impression Share Report To Increase Clicks and Conversions
Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help find new sites on which to display your ads. These two tools have the same end goal (expanding your site targeted list in AdWords) but they … [Read more...] about Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Welcome to day 2 of our up close and personal examination of Google's Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don't give you the whole AdWords picture, and certainly won't help you if you advertise on the Content Network! So, buckle up tight and get ready to … [Read more...] about What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Today begins PPC Hero's newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and … [Read more...] about What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
This just in! You've happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I've made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? If so, chances are you're bleeding money … [Read more...] about Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
The Top 3 SEM “Year in Review” Lists for 2007
Every year, bloggers from all corners of the SEM industry create "Best of" lists to review news-bites, articles and varied quips on the year's performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As part of our week-long look at 2007, we decided to examine these lists from other blogs and compile the 3 best for our readers! ClickZ: 2007 PPC … [Read more...] about The Top 3 SEM “Year in Review” Lists for 2007
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
The Secret to Success May Lie in Your Settings
Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization