Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
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Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
Interview with Kevin Gibbons, SEOptimize
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here. Kevin was kind enough to answer a few of our questions … [Read more...] about Interview with Kevin Gibbons, SEOptimize
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Top 6 Settings to Check When Starting a New Adwords Account
You've done your keyword research, you've given thought to your ad copy and you've even scoped out your competitor's ads and position: now you're ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I'm taking it upon myself to spill the beans on the best practices for setting up accounts … [Read more...] about Top 6 Settings to Check When Starting a New Adwords Account
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually delved into the process I quickly realized that I had completely missed the point. Initially, I saw this beta test as just … [Read more...] about Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
4 Ways to Enhance Your Performance in Yahoo!’s Panama
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!'s new interface - as I'm certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user's guide to Yahoo!'s new interface, where we talk about the ins and outs of Panama. … [Read more...] about 4 Ways to Enhance Your Performance in Yahoo!’s Panama
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. "Indiana widget maker") to display ads for location-specific searches. Before running … [Read more...] about A Closer Look at Regional Targeting
The Long and Short of It
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups are served with specified ad texts. Within Panama each ad description is allotted one headline, two ad texts, a display URL, and a … [Read more...] about The Long and Short of It
