Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and … [Read more...] about AdWords Interest Categories Now Available To All Advertisers
Search Results for: display network
Image Ads: Why Bother?
As most of us who advertise on Google’s “display network” know, there are a few ways to go about it. Some of the more notable differences include: Ability to target automatic placements, either via audiences (a newer feature), or via keywords VS. Ability to target managed placements (websites or web pages you choose) with or without keywords or audiences Ability to … [Read more...] about Image Ads: Why Bother?
What do in-house marketers get out of Hero Conf?
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the 'end to the hyper-targeting that made YouTube so appealing for ad dollars.' There was a lot more coverage like that. Reading those reports at the time, you'd have been forgiven for believing you could no … [Read more...] about YouTube Content Targeting: Myths, Misunderstandings, and Misuse
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work … [Read more...] about 10 Ways to Achieve True Cross-Channel Synergy
YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You're not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a … [Read more...] about YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you're your looking for a guide on how to use Google Adwords to … [Read more...] about A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
The Ultimate Guide to Paid Marketing for B2B
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B