Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
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4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
How To Increase E-Commerce Conversions On A Shoestring Budget
When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various online tools and techniques to draw an audience to a website, it is no surprise … [Read more...] about How To Increase E-Commerce Conversions On A Shoestring Budget
How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Check out PPC Hero's Ultimate Guide to How to Detect Click Fraud Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking … [Read more...] about The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just 40% of purchases are … [Read more...] about Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
6 PPC Automation Tools and Scripts to Start 2021 Right
You might have heard phrases like: “The future of PPC advertising is in automation”“Automation is changing the future”“PPC automation isn’t the future – it’s the present!” The truth is… they’re all true. PPC automation tools are improving campaigns now and will only get better and more efficient in the future. These tools allow marketers to complete manual tasks and save … [Read more...] about 6 PPC Automation Tools and Scripts to Start 2021 Right
What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different stages of the funnel. As you gather more … [Read more...] about Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
