"Love your family. Spend time, be kind and serve one another. Make no room for regrets. Tomorrow is not promised and today is short." -unknown AKvertise, Inc. is an advertising agency that has recently launched a non-traditional service offering parental coverage for freelance advertisers and small agencies that need temporary coverage while spending time with their … [Read more...] about Freelance Advertisers Need Parental Coverage Too
Search Results for: ecommerce
Want to Become a PPC Hero Author?
You're interested in writing for PPC Hero, and we're excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below. About PPC Hero As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open … [Read more...] about Want to Become a PPC Hero Author?
What The gclid?
Most of us are aware of Google Ads auto-tagging but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Auto-tagging is a way for Google Ads to communicate all the details about a user session to Analytics. In turn, we are able to use the information reported in Analytics to measure post-click behavior. Auto-tagging is a … [Read more...] about What The gclid?
3 Must-Dos When Tracking Multiple Conversion Actions
Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the same. You may have two eCommerce accounts but with different products and investments, goals may be drastically different. Or the value of a lead generation form for Business A may be much less than that of Business B. No matter … [Read more...] about 3 Must-Dos When Tracking Multiple Conversion Actions
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
3 Killer Strategies for Custom Affinity Audience Campaigns
Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google, and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect … [Read more...] about 3 Killer Strategies for Custom Affinity Audience Campaigns
Conversion Rate Optimization 101: Maximizing The Post-Click Experience
What is Conversion Rate Optimization (CRO)? CRO is a repetitive cycle designed to continually improve user experience & site performance by translating website data into human behavior and adjusting the website based on those human behaviors to increase conversions. If you’re new to digital advertising, “conversions” are the action(s) you want your site visitors … [Read more...] about Conversion Rate Optimization 101: Maximizing The Post-Click Experience
Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what's changing the landscape of paid advertising. From driving conversions through YouTube and Amazon to avoiding … [Read more...] about Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
3 Key Elements to Form Optimization
We all know that if you have lead gen forms, they are an important piece of the conversion rate optimization puzzle, but why does this piece often have a high impact on CRO? Forms are typically close to or tied to final conversion. Beyond this, they often play a role in guiding users through the conversion funnel. For example, a form to sign up for a blog would be … [Read more...] about 3 Key Elements to Form Optimization
Your First Google Ads Campaign: Everything You Should Know
Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to worry about anything. I am going … [Read more...] about Your First Google Ads Campaign: Everything You Should Know
