No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published statistics, 79% of businesses stated that PPC is a huge driver … [Read more...] about The Guide to Combine Content Marketing with PPC
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From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email campaigns, it’s usually to deliver some value to the advertising side of the business. There may be partners who are sponsoring newsletters, or marketing teams may be looking for added-value … [Read more...] about From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
Ever dream about working for The Walt Disney Company?
16 new jobs have been posted to PPC Hero's Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here's a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is a business unit within The Walt Disney Company’s … [Read more...] about Ever dream about working for The Walt Disney Company?
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I wrote this for you. Facebook Messenger marketing with … [Read more...] about Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
How to Organize a Successful PPC Audit
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we can just poke through an account’s settings, list high CPL keywords, recommend some … [Read more...] about How to Organize a Successful PPC Audit
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
Where Marketers Are Spending Their Digital Dollars in 2019
The end of the year is coming up fast and I'm guessing you're probably in the middle of figuring out next year's budget. It's definitely one of your favorite things to do this time of year...right? right??? Yeah, we get it! To help ease the stress of next year's planning and give you some guidance on where you could be spending your digital dollars, I'll lay down some of the … [Read more...] about Where Marketers Are Spending Their Digital Dollars in 2019
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
An Overview On Pinterest Audience Targeting
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering refined … [Read more...] about An Overview On Pinterest Audience Targeting
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
New Research! The State of PPC
The State of PPC is a survey conducted every year by our team at Hanapin Marketing. We collect anonymous, industry-forecasting opinions from marketers in the digital ad space. It serves as a resource, guide, and predictive analysis of the industry’s general attitude, plans, and outlook for the next year. This year, over 400 marketers from both brands and agencies filled … [Read more...] about New Research! The State of PPC
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
