I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point. We’ve heard it said … [Read more...] about Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
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How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
4 New Pinterest Targeting Options Marketers Should Be Using
Pinterest is growing up and marketers should take note. Pinterest, still in its infancy, is just learning to walk, as the cool-guy teenager, Facebook, reports record profits. Facebook is running at full speed searching for more ways to place ads as they reach max ad capacity. In contrast, Pinterest just released a new conversion pixel as well as the ability to remarket to … [Read more...] about 4 New Pinterest Targeting Options Marketers Should Be Using
My Experience With Landing Page Best Practices And The Failures That Ensued
Hopefully, you're well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that's it. They're guidelines. Best practices are not absolute. They don't always work in every situation. And this is why we (join me in this one, let's say it audibly) always test everything. But if you are not … [Read more...] about My Experience With Landing Page Best Practices And The Failures That Ensued
Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first - let's steer away from the holiday season for a little … [Read more...] about Seasonal Bidding Methods: Holidays Already?
How To Improve AdWords Remarketing Performance With Advanced Strategies
Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics integrations, and … [Read more...] about How To Improve AdWords Remarketing Performance With Advanced Strategies
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
The Top Ten Tips For Effective Dayparting
Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
Should You Be Creating Device Specific Campaigns?
Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for … [Read more...] about Should You Be Creating Device Specific Campaigns?
6 Organizational Tips For Today’s PPC Specialist
PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human but being on top of your accounts and tasks, even on those … [Read more...] about 6 Organizational Tips For Today’s PPC Specialist
It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your visitors into conversion land? Do you base your … [Read more...] about It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments. Although the platform change should have little to no negative impact for members … [Read more...] about Bidding Farewell to Adwords Converted Clicks: Don’t Panic
