Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Search Results for: ecommerce
How To Analyze Time-Of-Day Performance For Luxury Products
Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase. They want to double check the … [Read more...] about How To Analyze Time-Of-Day Performance For Luxury Products
4 Common Questions Prospects Ask Me During The Sales Process
We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process
The Latest In Adwords Customer Match: Shopping
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce … [Read more...] about The Latest In Adwords Customer Match: Shopping
Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior. You may already have the Facebook Pixel implemented on … [Read more...] about Your Step-By-Step Guide To Updating To The New Facebook Pixel
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model
Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates
You're All Set! You're now registered for Hanapin and VWO's webinar, 5 Tools You Should Be Using To Maximize Conversion Rates. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC and CRO Work Together To Provide Great Results Top 3 CRO … [Read more...] about Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates
Get Your PPC Reporting Right
Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new 20 minute webinar, Hanapin’s Senior Account Manager, Kelly Pollock, discusses how social platforms are making it easy to build out personas to target, why this is extremely important in … [Read more...] about [New Flash Webinar!] Building Personas For Better Results – Our Success Stories
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
Webinar: Building Personas For Better Results [Our Success Stories]
More about this Webinar As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new webinar recording, Hanapin's Senior Account Manager, Kelly Pollock, discusses how social plaforms are making it easy to build out personas to target, why this is … [Read more...] about Webinar: Building Personas For Better Results [Our Success Stories]
[New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join … [Read more...] about [New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
