With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar, experts from Hanapin Marketing and Brainlabs Digital go … [Read more...] about [New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
Search Results for: ecommerce
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
Show Returning Visitors Extra Love Through RLSA
In light of Valentine's Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We love to see more clicks, more conversions, and more revenue. We also love when all of the above happens effortlessly. Unfortunately, we can’t magically make account performance blossom but we can … [Read more...] about Show Returning Visitors Extra Love Through RLSA
Webinar: 10 Unique Ways To Improve Ad Copy
More about this Webinar With all the optimization work that goes into PPC, it's easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar recording, experts from Hanapin … [Read more...] about Webinar: 10 Unique Ways To Improve Ad Copy
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
Audience Targeting – The 2016 PPC Trends To Watch
2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
Find New Customers With Facebook Audiences
If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Years ago I learned the concept of market research incorrectly and ended up testing all sorts of variations and continually editing my site and pages in response to low conversion rates. I was testing based on guesswork about what customers might want. Learning to do market research right, as we’ll see, can make a huge difference to conversion rate. My Humble Beginnings With … [Read more...] about Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose behind this metric is to show where bid adjustments and ad relevancy can be improved to increase traffic. This metric can be found on the product groups tab that we discussed last week. How Does … [Read more...] about AdWords Releases New Shopping Metric For The Holidays
