Search Results for: ecommerce

Flash Series Confirmation: Using Auction Insights for Competitive Advantage

You're All Set! You're now registered for our Flash Series 20-minute webinar, Using Auction Insights for Competitive Advantage. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To Organizations Another … [Read more...] about Flash Series Confirmation: Using Auction Insights for Competitive Advantage

Bidding Methods For Platforms Outside Of Google

If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or what are best practices for bidding on … [Read more...] about Bidding Methods For Platforms Outside Of Google

AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?

One of the main ways to ensure your PPC campaigns are meeting goals is to use conversion data. As obvious as this may sound, Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in the last 3 years. With their most recent change to the definition of “conversions” … [Read more...] about AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?

5 Things I Learned About International PPC From HeroConf London

I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London

New Google Shopping Insights Tool – Treasure Or Time Waster?

For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?

How To Use The New Customer Match Feature For RLSA

This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA

[New Webinar with Wordstream] What You Don’t Know Can Hurt You!

4 Insights PPC Advertisers Need To Know Featuring PPC Hero blogger, Chadd Powell and Navah Hopkins from Wordstream The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars? Join us on Thursday, October 29th at 1pm EST as Hanapin … [Read more...] about [New Webinar with Wordstream] What You Don’t Know Can Hurt You!

Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence

You're All Set! You're now registered for our Flash Series 20-minute webinar, 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To … [Read more...] about Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence

Google Analytics Cohort Analysis

The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis

3 Facebook Lead Gen Strategies That Will Blow Your Mind

Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind

Search Results for: ecommerce

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