The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
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The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
You're All Set! You're now registered for our Flash Series 20-minute webinar, 4 PPC Tips Boost Your Online Retail Sales. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Solidify Your Ecommerce Remarketing Strategy With Google Analytics The … [Read more...] about Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
You're All Set! You're now registered for Hanapin Marketing and AdEspresso's webinar, Facebook Ads: How To Build A Funnel For Sales, Not Likes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Designing A Basic End-To-End Facebook Ecommerce … [Read more...] about Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
You're All Set! You're now registered for Hanapin Marketing and Jeffalytic's webinar, 4 Underutilized Google Analytics Features for PPC Accounts. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For Your Buck – 6 Ways To Use … [Read more...] about Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department has done over the last couple of years. Do not get me wrong - it’s a blast and who would complain about getting out of the office now and again for a little change in atmosphere? Not me, that’s for … [Read more...] about Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Working in an agency, I find myself benefiting from the volume of accounts and experiences to which I’m privy. In the Paid Search industry, we often discuss trends that surface across industries, platforms and so on. Having dozens of accounts at my fingertips allows me to dig into these trends and discover insights from actual data, not just large-scale surveys and … [Read more...] about What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
