They All Are Attending Hero Conf! Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and American Cancer Society. From live, interactive sessions to advanced sessions on AdWords scripts to management … [Read more...] about What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
Search Results for: ecommerce
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
What The Google Trusted Store Announcement Means For Merchants
Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
Easy Ways To Measure The Value of Branded Campaigns
It's a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded campaign. I will cover how you can measure … [Read more...] about Easy Ways To Measure The Value of Branded Campaigns
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Average Conversion Rate: What’s Average, Anyway?
Conversion rate optimization (CRO) is a huge topic in the PPC world, especially since increasing this metric can turn dirt into gold in your accounts. Each time someone clicks you have a chance to gain a conversion - whether that’s a sale, lead form filled out, or subscriber gained. Each time that person doesn’t perform a conversion on your site, you’re wasting money. So, … [Read more...] about Average Conversion Rate: What’s Average, Anyway?
An Explanation Of The AdWords Conversion Optimizer Tool
Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along with some personal thoughts and … [Read more...] about An Explanation Of The AdWords Conversion Optimizer Tool
How To Better Connect With Your Client
As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it's incredibly important to create a relationship that runs deeper than their last weekly report. But how do you achieve that personal connection with your client that … [Read more...] about How To Better Connect With Your Client
How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
