Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Search Results for: ecommerce
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
The Importance of PPC Landing Pages
A landing page at its most basic is any web page that a person can visit or “land” on when navigating the Internet. These pages can be structured and organized in different ways for a variety of purposes. News sites have pages that are full of the latest news, arranged so that a visitor will engage with that content. Ecommerce sites are designed to showcase products and guide … [Read more...] about The Importance of PPC Landing Pages
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we're giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami before joining us for the PPC Conference of the Year, live in Portland, OR. Grab your combined conference pass today for $550 … [Read more...] about Two Hero Conf Events, One Unbeatable Price!
Subscription Update
We would love to keep talking to you.... Here's a little information on what you can expect from us! PPC Hero is the industry's leading PPC blog, written by Hanapin Marketing's expert Account Managers. You can expect mind-blowing blog posts and a number of resources available to help you do your job better. Hanapin Marketing is an industry-leading digital marketing agency … [Read more...] about Subscription Update
Use Remarketing For Search This Holiday Season
Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword (which implies that they are … [Read more...] about Use Remarketing For Search This Holiday Season
Getting Your Shopping Campaigns Holiday Ready
Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search results page when people search for items on Google. Product Listings are a crucial piece of online sales for Ecommerce accounts during this time, so make sure your accounts are ready. Google has … [Read more...] about Getting Your Shopping Campaigns Holiday Ready
Get Your PPC Campaigns Ready For The Holiday Season
Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year's Holiday Performance You’ll want to start your … [Read more...] about Get Your PPC Campaigns Ready For The Holiday Season
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
Miami. In January. Need We Say More?
We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is January 22-23, 2015 in sunny South Beach Miami. Join us for a day packed with eCommerce insights sure to have an … [Read more...] about Miami. In January. Need We Say More?
7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven important questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers. 1) Who Will Be Working On The Account? Ideal Response: A professionally certified and senior employee or a team of certified individuals led by an experienced employee. Appropriate certifications … [Read more...] about 7 More Questions To Ask A Prospective Pay Per Click Agency
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
