It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful. In trying to capitalize even further, I’ve put together a list of Dynamic Remarketing audience combinations I’d like to try. … [Read more...] about AdWords Dynamic Remarketing – Oh The Possibilities
Search Results for: ecommerce
Decrease CPA by 79% with Dynamic Search Remarketing
I’ve talked about how to use Dynamic Search Ads (DSAs) for eCommerce, and how to find success. The tl;dr version is that DSAs can fill gaps in product coverage and bring in new keywords ideas through the search query report. Sometimes with 1000s of products, you don’t have the time to build out every single product. Along with the time challenges, many of these keywords won’t … [Read more...] about Decrease CPA by 79% with Dynamic Search Remarketing
Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual update to the Product Feed … [Read more...] about Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Still on PLAs? How to Migrate to Google Shopping
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google Shopping campaigns. Google … [Read more...] about Still on PLAs? How to Migrate to Google Shopping
Ad Testing Scenarios For Low-Converting Campaigns
A/B Testing is a constant paid search practice with the process looking like this: Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens when we can’t conclude a test because the campaign does not get enough conversions? Do we conclude tests early without significant data or do … [Read more...] about Ad Testing Scenarios For Low-Converting Campaigns
5 Tips For Better PPC Lead Quality
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action may be. Below are 5 tips that … [Read more...] about 5 Tips For Better PPC Lead Quality
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and implement. At a basic level, you can add the remarketing code to your website and easily show ads to anyone who has visited your website. If you want … [Read more...] about How to Form a Remarketing Strategy
One Million Ways to Define a Conversion: The A-Z Guide
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition? I don't blame you if you're having a hard time keeping track of it all– with that many columns, it's enough to make your head spin. So to keep your brains intact, we've compiled some of … [Read more...] about One Million Ways to Define a Conversion: The A-Z Guide
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting campaigns by budget, but others like “Product Ads” and “No More Charging for Forwarding Numbers” could really impact your Bing PPC program. … [Read more...] about 7 New Bing Ads Features – Including Product Ads!
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
