If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).” The problem with this definition is that it does not … [Read more...] about Understand User Engagement with Customized Bounce Rate
Search Results for: ecommerce
Which Facebook Objective Is Best For Me?
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into their own hands and guarantees that expectations have been predetermined before the first ad is created. The first step to creating an ad on … [Read more...] about Which Facebook Objective Is Best For Me?
Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting with remarketing segments is creating remarketing lists by membership duration – a.k.a how long to follow visitors. What is … [Read more...] about Fine Tune Your Remarketing Campaigns with Membership Duration Segments
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can or should, but perhaps that everyone is missing…something. Our team has been fortunate enough to do some exciting work recently with a few brands that … [Read more...] about How to Use An Agency to Help Your In-House Team, Not Replace Them
Small Changes That Make Bing Faster
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the world of paid search, they will make some of the little things easier and faster. What is new? The key word to remember is faster and faster means … [Read more...] about Small Changes That Make Bing Faster
Happy St. Patrick’s Day from PPC Hero!
Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout - Guiness anyone? We hope you get to enjoy all these favorites and that you're wearing green today (we don't want you to get pinched!). Above all, we hope you find that big pot of gold in your PPC accounts today. PPC Hero demonstrates below: Here's a … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with full browsers, you are not able to do so for tablets. This can be a real bummer for some accounts but this is nothing new. The reason I bring up this topic, is because in … [Read more...] about Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
How To Succeed In PPC Without Conversion Tracking
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? -- One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. … [Read more...] about How To Succeed In PPC Without Conversion Tracking
Recover From the Holidays Faster Than Your Competition [New Webinar!]
There's no reason to be ashamed. Whether your holiday season is a crazy rush of massive sales increases and logistical ecommerce nightmares... or the other kind, in which business slows to a crawl and none of your prospects are in the mood to respond, it's going to take a little while for things to go back to "normal." The only problem is, in the world of digital advertising, … [Read more...] about Recover From the Holidays Faster Than Your Competition [New Webinar!]
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
