You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
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The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
You've asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it's doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You've asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it's doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
How to Masterfully Inherit a Messy PPC Account
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively optimized frequently, ecommerce or lead gen…the list can (and does) go on and on. However, that doesn’t mean myself and the rest … [Read more...] about How to Masterfully Inherit a Messy PPC Account
Never Send A Bad PPC Report Again
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she does not read the reports at all. Reports should shed light on activity, give the reader insight into performance and engage the reader so he or she feels compelled to dive along … [Read more...] about Never Send A Bad PPC Report Again
Customize Your Analytics Dashboard for Instant Insights
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so thoroughly expansive, it's easy to be overwhelmed even when looking at the simplest of metrics. In remembering my first Analytics dive, I'd … [Read more...] about Customize Your Analytics Dashboard for Instant Insights
Meet PPC Heroes From Across The Globe!
Hero Conf Registrations are pouring in from across the globe! To help visualize the big picture, we've created a map of all the current registrants for 2013. Get your company location on the map and register before our early bird prices fly away tomorrow (2/08) at Midnight! REGISTER NOW » Big brands and small businesses alike will join in on the … [Read more...] about Meet PPC Heroes From Across The Globe!
Invest 1% of Your Annual Budget and Increase PPC ROI
With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3-day event this year, up from 2 last year, … [Read more...] about Invest 1% of Your Annual Budget and Increase PPC ROI
Testing New Keywords Without The Anxiety
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New keywords are like the life blood of any established PPC account. Was that analogy too weird? Eh, either way, you see what I'm saying. Your account is like … [Read more...] about Testing New Keywords Without The Anxiety
