Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today Umbro will bring you into the world of PLA's and calm your fears of exluding PLA search queries. Don't miss Matt's full presentation on PLA's at Hero Conf April … [Read more...] about Don’t Be Afraid to Exclude PLA Search Queries
Search Results for: ecommerce
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
Marc Bitanga: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Marc Bitanga, who will be speaking about segmentation and working with agencies at Hero Conf 2013. Marc Bitanga is a digital marketing professional with over 10 years experience increasing website traffic, acquiring customers and improving online revenue for agencies as well as popular brands such as Electronic Arts & SAP. He has … [Read more...] about Marc Bitanga: Hero Conf 2013 Speaker Interview
Why I’m Excited to Go Back to Hero Conf in 2013
As we’re currently on the eve of our super early bird Hero Conf price expiring this Friday (Jan 11th 2013) – I thought I’d put down my thoughts on last year and why you have to attend this year’s event! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3 day event this year, up from 2 last year, and will include two … [Read more...] about Why I’m Excited to Go Back to Hero Conf in 2013
AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
Product Listing Ads: My Favorite Thing About 2012
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Product Listing Ads: My Favorite Thing About 2012
Hero Conf 2013 Speaking Topics Are Here!
Many of you have you been wondering what to expect at next year's Hero Conf. Well you're in luck, because we have a preliminary list of topics to share! After weeks and weeks of deliberation, we have finally rounded out our preliminary list of Hero Conf 2013 speaking topics. You can check out the list here. We're hitting everything from Ecommerce & Lead Gen to Landing Pages … [Read more...] about Hero Conf 2013 Speaking Topics Are Here!
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you might be able to benefit from some of our own personal time savers. Spoiler alert: we’re very into templates. Think of it like an early present, but the best kind of present: … [Read more...] about PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
