Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore, it becomes particularly important to provide a stellar user experience from start to finish. For the third … [Read more...] about 6 PPC Optimization Tips For mCommerce Campaigns in 2012
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How To Gain Client Buy-In for Mobile PPC
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. If I had to guess, I’d say most practicing account managers know the importance of mobile traffic, but how do you convince your client to make the investment? Most people would have a hard time arguing with direct … [Read more...] about How To Gain Client Buy-In for Mobile PPC
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Going to Internet Retailer Chicago? Have a drink with us!
PPC Hero, Hanapin Marketing, and Slingshot SEO are hosting a networking event Monday, June 4, the evening before Internet Retailer kicks off, at Hub 51 in Chicago. So, if you are attending the show or just happen to be in the Chicago area, come meet up with us for drinks and appetizers! This will be a chance to network with some great eCommerce companies or discuss how to … [Read more...] about Going to Internet Retailer Chicago? Have a drink with us!
3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use. PPC Change Forecasting Using Expected Value Amanda wrote a brain tingling post on bookending PPC changes back in April. This gave a … [Read more...] about 3 No-duh PPC Tips That You Forget to Use
Google Analytics Test Lab – Series Wrap-Up
We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s better is the fact that it’s completely free to use! We’ve covered several Analytics topics this week, including: 10 Google Analytics Hot … [Read more...] about Google Analytics Test Lab – Series Wrap-Up
Using Google Analytics for Lead Generation
The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets and capabilities can be a difficult and time-consuming process. This is why we decided to host the Analytics Test Lab this month in order to … [Read more...] about Using Google Analytics for Lead Generation
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month's blog series is for you. Check back next week as we take you through our Google Analytics Test Lab. Here's what we'll cover: Monday: 10 Hottest Pieces of Information You Can Find in Analytics … [Read more...] about New Series: Google Analytics Test Lab
Advanced PPC: Optimizing for Per Visit Value
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good performance often means good CPA/CPL. So a keyword that has a goal of a $30 CPA and that is at $28 is a good … [Read more...] about Advanced PPC: Optimizing for Per Visit Value
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement concerning this addition on Google’s blog, but of course there has been a lot of hype amongst industry professionals. What does … [Read more...] about New from Google: AdWords Ad Extensions Conversion Data
Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist
