What is the new search funnels feature? Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords currently attributes conversions to the last click, but as we all know, few conversions are driven by just one click on one ad. There are … [Read more...] about Using Search Funnels to Grow Your Adwords Account
Search Results for: ecommerce
PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients' campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot. Get your Google click to call deal while you can! Search Engine Watch has a useful post this … [Read more...] about PPC News Roundup for 2/19/2010
Google Launched Comparison Ads
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money. While Google has strong metrics for … [Read more...] about Google Launched Comparison Ads
5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t use ad scheduling more often or at least run a few daily/hourly reports to see if it’s a good idea? If you’re thinking about doing any kind of ad scheduling … [Read more...] about 5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the "Conversions (many-per-click)" data and the "Conversions (1-per-click)" data. If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. … [Read more...] about What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
Whether you're new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we're going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your … [Read more...] about Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
PPC News Roundup for February 27, 2009
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That's really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look. Most of you … [Read more...] about PPC News Roundup for February 27, 2009
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you're not sure exactly why. In this post I'll show you a few ways you can drill down and figure out mysterious problems within your PPC account. Keep a log: My first recommendation before you even begin managing PPC … [Read more...] about 6 Ways Diagnose a Problem Within Your PPC Account