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Search Results for: excel
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as one way to answer that question. Rachael Law also … [Read more...] about How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
[Hero Academy Video] What You Need to Know About Naming Conventions
There’s a lot of complexity in running paid ads, so it's easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more … [Read more...] about [Hero Academy Video] What You Need to Know About Naming Conventions
[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have cross-pollination in your account. Plus there are many … [Read more...] about [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that make Excel great. Although many may not find it intuitive at first, it soon becomes second nature and indispensable. Some even find is life-changing. VLOOKUP has its issues though, for one, it only reads from left to right. If you need to look up a value to the left of a reference column, you’ll have to rearrange your worksheet to use the … [Read more...] about Index Match: The Better Alternative to Vlookup
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Writing ad copy isn’t the most thrilling thing to do. While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns. In this new, short video on Hero Academy, the Senior Manager … [Read more...] about [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science