Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
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5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested in fantasy games involving dice and role-play. You may be a seasoned D&D player who wants to … [Read more...] about 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
Happy Birthday to Bing!
We wouldn't be PPC Hero if we didn't acknowledge the search engines whose exacting and popular technology makes all of this possible--and so we're pleased as punch to wish our friends over at Bing a very happy birthday! It's been quite a year for Bing--here are just a few our favorite highlights: We would not be PPC Heroes if we didn't mention how much we geeked out when … [Read more...] about Happy Birthday to Bing!
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
Evaluating Your Keywords With The CPL Matrix
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question revolves around how to make bid changes based on your desired CPL. This alludes to the Conversion Threshold Matrix, originated by one Jeffrey Allen. As with most … [Read more...] about Evaluating Your Keywords With The CPL Matrix
Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
The Five Biggest Moments from Hero Conf 2013
After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
You've asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it's doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign