Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Agency or In-House? Choosing The Right PPC Path For You
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Hero Conf 2013 Speaker Interview: Chad Summerhill
We had the opportunity to interview Chad Summerhill, who will be speaking about how to build an in-house PPC team at Hero Conf 2013. Want a chance to meet Chad Summerhill and other big names in the PPC industry yourself? Well, by attending Hero Conf 2013 you can! The design of the conference allows for a low speaker to attendee ratio, making your chances of meeting and … [Read more...] about Hero Conf 2013 Speaker Interview: Chad Summerhill
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years
PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you might be able to benefit from some of our own personal time savers. Spoiler alert: we’re very into templates. Think of it like an early present, but the best kind of present: … [Read more...] about PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager's task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it's all in the name of expansion, expansion, expansion. You want your account to be huge and always have that conversion and ROAS line creeping up and to the right. But what does that leave us with? Probably an account … [Read more...] about How Keyword Research Is Tanking Your ROAS
Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) on who talked about how to handle keyword research late in the sales cycle. _______________________ PPC Hero: Thanks for joining us today Eric. We appreciate you being with us today! Eric: Thanks for having me! I'm thrilled to be … [Read more...] about Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Stocking Stuffer Keyword Ideas
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do with your keywords to help your account keep up with the holiday rush? Have you ever tried to bid on the term “gifts” alone? It’s dumb. Don’t do … [Read more...] about Stocking Stuffer Keyword Ideas
Demystifying Quality Score with Brad Geddes
Our next Hero Conf 2012 speaker transcript is from Brad Geddes, where he sheds some light on quality score. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript … [Read more...] about Demystifying Quality Score with Brad Geddes
Are You Smothering Your All Time Top Converting Keywords?
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family act like divas and decide to steal the limelight from your more-established terms. This can be especially … [Read more...] about Are You Smothering Your All Time Top Converting Keywords?
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses