Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques in this week's Heroview. __________________________________________ Welcome to today's Heroview everyone, real-time interviews featuring #PPC experts from around the industry! As a reminder, we'll … [Read more...] about Heroview – New and Unusual PPC Auditing Techniques
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Top 10 Reasons It’s Good To Be In PPC
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a few long weeks of a lot of lever pulling and client meetings I stepped back and thought about why I do it. Here’s my top … [Read more...] about Top 10 Reasons It’s Good To Be In PPC
Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
https://www.youtube.com/watch?v=9lVrZ_z_WV8&feature=youtu.be Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable! … [Read more...] about Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets
Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in those situations can be tricky, so I thought I’d share some of my own tips for success with this task! Back in January, I posted on PPC time management and before … [Read more...] about Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
Ad Testing Plan for the Professional Ad-(wo)man
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing process. I’m talking beyond just a system for picking winners. I am talking about a system for planning out what to test, when, for how long and how to use what … [Read more...] about Ad Testing Plan for the Professional Ad-(wo)man
Have Close Variants Increased Your Leads by 55 Percent?
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with. Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?
Hope You Weren’t Planning On Split Testing Your URLs
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our recent meetings led us all to the conclusion to do some more split tests on Display URLs with additional and/or different text after the base URL, we were … [Read more...] about Hope You Weren’t Planning On Split Testing Your URLs
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Two Tips to Make the Most of Google’s Latest Results Page Change
The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page. First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the main takeaway for all of you intrepid PPC Account Managers out there is this: On many searches, Google has been showing only seven organic search listings … [Read more...] about Two Tips to Make the Most of Google’s Latest Results Page Change
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!