You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland ad text. Fine. With all these creative versions of ad text running around, you may not have the same ad in each ad group and don’t want to spend your time in … [Read more...] about Achieving Efficiency With AdWords Editor
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PPC (Over)optimization: How Not to Destroy a PPC Account
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole they can actually hurt performance. Worse than just an uptick in CPL or CPA, when over-optimizing an account it becomes increasingly harder to … [Read more...] about PPC (Over)optimization: How Not to Destroy a PPC Account
Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate when looking at the performance of your landing page. Whether you’re trying to promote brand awareness or create a lasting repeat customer list, your … [Read more...] about Big and Angry Landing Page Reports: Go Beyond Conversions
3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use. PPC Change Forecasting Using Expected Value Amanda wrote a brain tingling post on bookending PPC changes back in April. This gave a … [Read more...] about 3 No-duh PPC Tips That You Forget to Use
Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
https://www.youtube.com/watch?v=Df7Lo7CMQiI&feature=youtu.be Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract data from AdWords and manipulate it in Excel to find areas where increasing your … [Read more...] about Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Nurturing Your PPC Account: What To Do Next?
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve covered the structuring of new and existing accounts, it’s time to start thinking about nurturing the account itself. We typically refer to this concept as … [Read more...] about Nurturing Your PPC Account: What To Do Next?
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
How To Set Up Your Own SBS Keyword Analysis
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several capabilities that make data analysis much easier on a daily basis, including dynamic graphs and interface segments, which are two of my … [Read more...] about How To Set Up Your Own SBS Keyword Analysis
Heroview- PPC for eCommerce
Our live Twitter interviews continued this month as we ventured into PPC for eCommerce. We had a great conversation with Shawn Livengood, the Online Marketing Manager at BuildASign.com and one of our Hero Conf speakers. The stream cap is below. Enjoy! PPC Hero: We are really excited to have you with us today Shawn! Thanks for joining PPC Hero! Shawn: Great to be here! PPC … [Read more...] about Heroview- PPC for eCommerce
Interview with Bethany Bey
Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life. I attended Indiana University (go Hoosiers!) from 2004-2008 and got my degree in Marketing and Management. I also got a minor in Gender Studies … [Read more...] about Interview with Bethany Bey
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Using Image Search Ads in Google
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing only on Google image search results pages. Don’t confuse these with image ads, which are graphical ads that show on Google’s Display Network. Here’s … [Read more...] about Using Image Search Ads in Google