Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
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Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Mobile PPC: Google Wallet, Quality Score & Speculation
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to … [Read more...] about Mobile PPC: Google Wallet, Quality Score & Speculation
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Our 3 Most Valuable PPC Metrics
Last week, Wordstream asked the Hanapin team to participate in survey to find out which PPC metrics account managers think are the most valuable. It brought me back to when I was first learning about pay-per-click and felt overwhelmed by all the metrics and 3 letter acronyms that were being thrown around. I had no idea how I was going to use all this data to make decisions. … [Read more...] about Our 3 Most Valuable PPC Metrics
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time … [Read more...] about Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for … [Read more...] about My Top 5 AdWords Filters For PPC Managers
Marty Demonstrates the Purple Cow Principle – Facebook Style!
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. First, if … [Read more...] about Marty Demonstrates the Purple Cow Principle – Facebook Style!
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List