You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results. With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine Land shows some … [Read more...] about PPC News Roundup for 1/22/2010
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Book Prize Winners for our Totally Awesome SEM Sweepstakes!
Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner's will be notified by email with further details and a request for shipping information. Yeah! TOMORROW we will randomly draw winners for our software prizes! And here's the best part, if you … [Read more...] about Book Prize Winners for our Totally Awesome SEM Sweepstakes!
Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I'm going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As … [Read more...] about Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
Hanapin is Hiring SEM Specialists! Just five more days left…
…until we close the application period for our search engine marketing (SEO + PPC) position. Hanapin Marketing (the publisher of SEO Boy and PPC Hero) is looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required. … [Read more...] about Hanapin is Hiring SEM Specialists! Just five more days left…
We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required. The ideal candidate... loves the Internet; obsessively makes to do … [Read more...] about We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! Before we were ClickEquations, we were Commerce360, a full … [Read more...] about Learn More about ClickEquations – SWEEPTSTAKES SPONSOR
PPC Hero News Roundup For 9/25/09
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads. Check out Google's new 'place pages' where instead of Google showing you a large bubble when you click on 'more … [Read more...] about PPC Hero News Roundup For 9/25/09
Announcing Our $16,000 SEM Sweepstakes Giveaway!
This morning we're launching our $16,000 SEM Sweepstakes Giveaway! What does this mean exactly? This means we're giving away $16,000 worth of SEM prizes. These prizes include: 100 copies of some of the best SEM books around! The topics range from paid search, search engine optimization, and landing page optimization! Exclusive access to excellent SEM software. Those who … [Read more...] about Announcing Our $16,000 SEM Sweepstakes Giveaway!
Managing Successful PPC Campaigns is a Science and an Art Form
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can't completely disregard either end of the spectrum. Here are some skills/traits that you need to manage your PPC campaign … [Read more...] about Managing Successful PPC Campaigns is a Science and an Art Form
Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
When you inherit a PPC account from another search agency or account manager, there is always going to be that moment of head scratching as you try to figure out the "other guy's" process and strategy. The head scratching can quickly turn to head hitting once you begin to troubleshoot the performance history of the account. But before you jump to any conclusions, you … [Read more...] about Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
Upload Your Account Structure to adCenter Quickly and Easily
Creating a smart account structure helps keep your keywords organized, saves you time, and helps improve your quality scores with Google. If Google AdWords can see that your keywords are in highly targeted ad groups with well-written and highly targeted ad texts, you'll likely get a great quality score, which helps you rank higher in Google but pay less. Once you have … [Read more...] about Upload Your Account Structure to adCenter Quickly and Easily
Save Time and Effort with AdWords Editor and MSN Desktop
Time is something PPC managers just can't seem to get enough of. Therefore, when you inherit a PPC account and it's in need of major restructuring, turn to Google's AdWords Editor and MSN Desktop to make changes quickly. Google's AdWords Editor and MSN Desktop are free desktop applications that will make your PPC management a breeze. With these two applications, you can … [Read more...] about Save Time and Effort with AdWords Editor and MSN Desktop