At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book … [Read more...] about Use Trust Symbols & Credibility Elements to Increase Conversions
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Receive the latest PPC Hero articles via your favorite RSS Feed! Here are a few comments from PPC Hero readers! "I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. … [Read more...] about RSS Feeds
Masters of Business Online – Internet Marketing Event
Masters of Business Online is hosting its second annual event on October 14! We're announcing it here on PPC Hero because 1) if you're in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and 2) our president and CEO, Pat East, is speaking on search engine optimization (yes, the folks at PPC Hero know more than just PPC!). "MBO" is … [Read more...] about Masters of Business Online – Internet Marketing Event
My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be able to utilize this tool so I thought I would conduct a quick review of the MSN adCenter Ad Intelligence tool for Excel. The adCenter folks … [Read more...] about My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
PPC News Roundup for August 27, 2008
SEOmoz presents headsmacker tip #6 - Test with Paid Search Before You Target with SEO. This concise post is a nice refresher in the relationship between your PPC and SEO efforts, offering some good tips and insight. We are always interested in the exact relationship between keywords and search results. Darren Slaten posted this interesting experiment over at YOUmoz, in an … [Read more...] about PPC News Roundup for August 27, 2008
You Asked, MSN Delivered. Reporting, Billing and Keyword Research Features Now Live in MSN
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added. The first enhancement in MSN is the ability to manage your credit cards and pay bills more efficiently. Outside of your regular monthly billing schedule, you can now pay on demand with the new … [Read more...] about You Asked, MSN Delivered. Reporting, Billing and Keyword Research Features Now Live in MSN
PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what … [Read more...] about PPC News Roundup for August 6, 2008
PPC News Roundup for July 3, 2008
If you're wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela's new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can't wait to read them David! Wondering how you can create a radio ad with success in Adwords? Shoemoney says it's been a great source of … [Read more...] about PPC News Roundup for July 3, 2008
Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
MSN adCenter Desktop Is Now Ready For Public Testing
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN's version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I'll take every tool they give me in order to my campaigns more successful. Currently, this Beta is by initiation … [Read more...] about MSN adCenter Desktop Is Now Ready For Public Testing
PPC News Roundup for June 12, 2008
If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool? Most of us have, but the Rimm-Kaufman blog would argue that you may be misinterpreting it's use. The argument is that some advertisers … [Read more...] about PPC News Roundup for June 12, 2008