The task of writing Google Ads can be a daunting proposition when you’re pressed for time. You have to stand out in a few short lines, yet you can’t waste words. Every headline and description must capture your audience’s interest and move them closer to a click. AI can lighten this load by suggesting ideas and generating multiple variations in seconds. It’s a helper, not a … [Read more...] about How to Leverage AI to Write Better Google Ads Copy Faster
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Dominating Google Shopping Ads with your own CSS
The Ultimate Guide to Audiences in Google Ads
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you're advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what audiences are, the different types available, and how to use … [Read more...] about The Ultimate Guide to Audiences in Google Ads
Shop local: utilising Google Ads to grow your local business
The Ultimate Guide to Your Google Ads Account Structure
To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads' complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step guide will dissect the Google Ads account … [Read more...] about The Ultimate Guide to Your Google Ads Account Structure
Sell Cars at Full Throttle – How Google Vehicle Ads Can Be The Auto Retailer’s Best Sales Channel
Buckle up, auto retailers, because Google Vehicle Ads is about to put your car leads into high gear! Imagine having a salesman who works 24/7, always knows what inventory you have, and can find the perfect buyer for both new and used cars—without breaking a sweat. That’s Google for you, the ultimate digital salesman. Here’s the catch: Google can only go full throttle if your … [Read more...] about Sell Cars at Full Throttle – How Google Vehicle Ads Can Be The Auto Retailer’s Best Sales Channel
“Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down conversions … [Read more...] about “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads Introduces “Conversation Started” Conversion Action
Google Ads has introduced a new conversion action, "Conversation Started." It is designed to track when users initiate conversations through message-based assets. This feature, categorized as a primary action under Google-hosted conversions, signals Google's increasing focus on chat-based customer engagement. While the specifics of the rollout hint at integration with various … [Read more...] about Google Ads Introduces “Conversation Started” Conversion Action
Advanced targeting strategies with Google demand generation ads
Google Ads audits for ecom: you’re lighting money on fire!
The science behind Google Ads Quality Score
The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
As a PPC specialist, I've seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in … [Read more...] about The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
