Writing ad copy isn’t sexy. Typically done using a program like Excel (boring), it’s easy to just go through the motions and write copy that “will do.” While almost any ad copy you write will probably be okay, that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Remember, your ad is competing with 10 … [Read more...] about Ad Copy Must-Haves That Make or Break a PPC Campaign
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Measuring YouTube Success with Brand Lift Study 2.0
Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do you know if your target audience thinks … [Read more...] about Measuring YouTube Success with Brand Lift Study 2.0
The Guide to Combine Content Marketing with PPC
No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published statistics, 79% of businesses stated that PPC is a huge driver … [Read more...] about The Guide to Combine Content Marketing with PPC
What Else Is Affecting Your PPC Advertising?
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit - usually with Google leading the charge. With these constant changes, updates, and shifts in the industry, how are marketers … [Read more...] about Visual Search – Could It Be The Next Big Thing?
4 Ways to Harness Detailed Demographic Data
Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
6 New Jobs Posted on the PPC Hero Job Board
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Here's a brief look at some of the positions available: Adfix Remote, DE Role: Google Ads Specialist (Remote) Adfix is looking for the next Google Ads superstar that will boost our client’s revenue and ROAS. The successful applicant will receive on … [Read more...] about 6 New Jobs Posted on the PPC Hero Job Board
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
There's less than a week left to submit your speaking pitch for a chance to lead the most dynamic and innovative training event in the industry. Hero Conf London Speaking Pitches Close May 1st We're searching for speakers on paid media topics, including a variety of topics like attribution, AI and machine learning, shopping ads, programmatic and more. We're looking for topics … [Read more...] about We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
The Top 3 Updates From Bing in 2019
Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year? While we couldn’t possibly review every single change that has been released just these first few months of 2019, and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you … [Read more...] about The Top 3 Updates From Bing in 2019
Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Time is running out to get your ticket to Hero Conf Philly! The conference is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing … [Read more...] about Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Adjusting Between E-Commerce and Lead Generation
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only had e-commerce accounts and your boss calls and says that you are … [Read more...] about Adjusting Between E-Commerce and Lead Generation
