“The Battle of Starcourt” : Stranger Things for Digital Season three of Stranger Things released last week and I spent my weekend watching it. (Don’t worry, this post doesn’t contain any spoilers. Read with ease). Episode eight (and much of the previous episodes too) took place in the new, groovy Hawkin’s mall, Starcourt, where the cast battled the frightening Mind Flayer, … [Read more...] about Stranger Things for Digital Marketing
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A Different Way to Think About PPC Ad Copy
There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the major shift from two ads split tested to now a Google recommended 3 to 5 ads in each ad group. That means a lot more characters that we get to play with, a lot more ideas that we can use but are you … [Read more...] about A Different Way to Think About PPC Ad Copy
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new features in advertising. While many of the videos feature our own Hanapin team, we also partnered up with high profile digital marketers in the … [Read more...] about Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at an e-commerce company, you may hear this term and need to know what it is. And when I say CRO, don’t worry if you have no clue what I’m talking about. … [Read more...] about Back to Basics: What Is Conversion Rate Optimization (CRO)?
Free PPC Training for the Noobs at Your Agency
Got a new employee at your company that would benefit from PPC training? Have them check out Hanapin's new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid … [Read more...] about Free PPC Training for the Noobs at Your Agency
ALSA Strategy: A New Way to Think About Old Strategies
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in luck and have some keyword Search volume to attack. In many cases though, … [Read more...] about ALSA Strategy: A New Way to Think About Old Strategies
New Client New Industry? Where to Begin
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here's a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a … [Read more...] about New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Hello PPC nerds & nerdettes! In this post, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this. Before I begin, if you’re … [Read more...] about YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
