After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only had e-commerce accounts and your boss calls and says that you are … [Read more...] about Adjusting Between E-Commerce and Lead Generation
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Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs. Below are a few proven tips to help … [Read more...] about Tips to Lower Rising Cost Per Click
Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to common practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best … [Read more...] about Deals, Deals, Deals! A Promotion Ad Copy Case Study
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
Ever dream about working for The Walt Disney Company?
16 new jobs have been posted to PPC Hero's Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here's a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is a business unit within The Walt Disney Company’s … [Read more...] about Ever dream about working for The Walt Disney Company?
Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a handful of Seer data strategists on site to help you DIY. But in order to … [Read more...] about Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast ad spend was $314 million and is expected to grow more than 110% by 2020. With this … [Read more...] about 4 Paid Media Lessons In Podcast Advertising
How To Write Excellent RSAs
When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying. I knew this was the way of the future but … [Read more...] about How To Write Excellent RSAs
Digital Marketing Interviewing – A Tried & True Process For Success
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of the most important things for an agency or organization to do … [Read more...] about Digital Marketing Interviewing – A Tried & True Process For Success
Analyzing the Impact of Multi-Brand Shared Keywords
In recent years, account and client complexity have increased. As we sign big companies that advertise in multiple accounts for multiple brands, it’s important to keep a pulse on how these accounts are interacting with each other. The Situation Let’s pretend we have a Company X, which owns brands 1,2, and 3. Each of these brands advertises in their own accounts, on similar … [Read more...] about Analyzing the Impact of Multi-Brand Shared Keywords
Why You Need A Process For Integrated Marketing
What is Integrated Marketing? Besides being a buzzword, like "synergy", "freemium", or "snackable". Integrated marketing is basically sending the same message via all of your marketing communications. It's about consistently portraying your brand's truth. All the time. In every communication. Integrated Marketing isn't a new concept, but it's discussed more and more due to … [Read more...] about Why You Need A Process For Integrated Marketing
Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from Mary Hartman’s blogs (have you seen her latest?) Or you can’t get enough of Briana’s tips and tricks to make your life easier? Seriously, we pack some good stuff in here. As you … [Read more...] about Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
