What is Integrated Marketing? Besides being a buzzword, like "synergy", "freemium", or "snackable". Integrated marketing is basically sending the same message via all of your marketing communications. It's about consistently portraying your brand's truth. All the time. In every communication. Integrated Marketing isn't a new concept, but it's discussed more and more due to … [Read more...] about Why You Need A Process For Integrated Marketing
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Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from Mary Hartman’s blogs (have you seen her latest?) Or you can’t get enough of Briana’s tips and tricks to make your life easier? Seriously, we pack some good stuff in here. As you … [Read more...] about Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
Upgrade Your Data, Upgrade Your Analysis
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help. More often than not, this will come down to your unique situation and needs. This means there is no perfect system for getting this right. Some of these … [Read more...] about Upgrade Your Data, Upgrade Your Analysis
3 Essential Excel Practices for Formatting
Sometimes I need to do a really simple task about 1,000 times. Although I’d love to say I have the bandwidth to pour over my accounts line-by-line, I simply don’t. Fortunately, I’ve crowdsourced some useful functions that help me maintain sanity and get things done quickly. I’ll share these processes with you and expand on where they’ve served me best. If/Then for Logical … [Read more...] about 3 Essential Excel Practices for Formatting
Display Topic Targeting: 3 Reasons Why You Should Do It
Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their … [Read more...] about Display Topic Targeting: 3 Reasons Why You Should Do It
5 Must Watch PPC Reporting Metrics For Small Businesses
What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads helps you realize your ideal results, but the sheer … [Read more...] about 5 Must Watch PPC Reporting Metrics For Small Businesses
Diagnose High CPL In PPC Search
Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and it is higher than you and your client approve. So how do you diagnose what the problem … [Read more...] about Diagnose High CPL In PPC Search
How to Use RSAs with Limited Data
RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start testing RSAs when there is limited visibility into … [Read more...] about How to Use RSAs with Limited Data
ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Hero Conf is headed back to London! Even better? The first 45 tickets are 50% off. History tells us that these won't last long, so don't wait to get yours. Directly from attendees feedback, we've confirmed the return of 2018's top-rated speakers, and our plans are coming together to give you another epic year of paid search training. After a year away, we are returning … [Read more...] about ANNOUNCEMENT! Hero Conf London Registration Is Now Open
PPC and AMP Pages
Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
3 Reasons to Run Responsive Display Ads + New Features
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display advertising. If you are late to the party or have been … [Read more...] about 3 Reasons to Run Responsive Display Ads + New Features
Work Smarter, Not Harder, With Bing Ads Scripts
Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate processes … [Read more...] about Work Smarter, Not Harder, With Bing Ads Scripts
