Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads
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Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy that was violated, retool your ad to either meet the requirements or avoid the policy altogether, then submit the ads for review again. In this loss of time, these ads cannot serve to your audiences which … [Read more...] about Google Policy Ad Disapprovals: A Story of False Flags
Google Ads New Release: Ad Groups for App Campaigns
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
Will Google Address Advertisers’ Transparency Concerns?
An overwhelming majority of Hanapin's State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of AI and Machine Learning in advertising. Below are a number of other worries from survey respondents: Some of the other worries are also correlated to the transparency and control piece, … [Read more...] about Will Google Address Advertisers’ Transparency Concerns?
Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our shopping campaigns in Google Ads. If you manage shopping campaigns, you’ve likely been impacted by disapproved ads due to a missing or incorrect GTIN or other Unique … [Read more...] about Google Merchant Center Disapproval: A GTIN Story
Programmatic Guide: Google Campaign Manager
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM). Defining Programmatic Advertising Before we walk through the step-by-step guide, … [Read more...] about Programmatic Guide: Google Campaign Manager
Fall 2019 Updates to Google Merchant Center
Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor in nature, as advertisers it’s important to find ways to leverage new features as they are rolled out to continue bringing innovative ideas to grow our clients’ businesses. I’m going to recap … [Read more...] about Fall 2019 Updates to Google Merchant Center
60-Minute Masterclass: Google Ads Automation Best Practices
From smart campaigns to responsive ads to automated bidding, Google now provides advertisers many options to automate search campaigns. But which ones are right for you? And what are the best practices to follow to achieve your goals with automation? Join our webinar on Oct. 10 for answers >> Join the search marketing experts from Hanapin Marketing and DialogTech for a … [Read more...] about 60-Minute Masterclass: Google Ads Automation Best Practices
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, the keywords are loaded, and ad copy is optimized. You activate your Google Ads campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. There … [Read more...] about Top 10 Reasons Why Your Ads Aren’t Showing in Google
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Robust Reporting with Google Sheets Query Function
As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating a row at a time, every day. This is not a … [Read more...] about Robust Reporting with Google Sheets Query Function
How to Exclude Mobile Apps in Google Ads
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the costs add up quickly with few tangible results. In fact, … [Read more...] about How to Exclude Mobile Apps in Google Ads
