01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
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Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will be a panel with Hanapin's President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google's Agency Business Development Manager, Drew Whang. The three will discuss what's happening in the … [Read more...] about Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but what's the difference between Google Ads and AdSense? Which one makes more sense for your site? What’s the main difference between Google Ads and AdSense? The main difference is that Google Ads … [Read more...] about Google Ads vs. AdSense: What’s the Difference?
Google Ads & Microsoft Ads Certification Made Easy
The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified, bad things can happen. For example, if you were to hire an uncertified accountant, they could botch your taxes so badly that the IRS seizes all of your belongings. You, your wife, and your two children would be … [Read more...] about Google Ads & Microsoft Ads Certification Made Easy
Key Google Analytics Features For Effectively Analyzing Data
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance. Secondary Dimensions Since … [Read more...] about Key Google Analytics Features For Effectively Analyzing Data
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
Google Ad Script to Manage Campaign Budgets
Today as advertisers utilizing Google Ads, it is a universal struggle to manage to a specific budget by campaign(s). Your options in the U.I. are singular: set a rule that excludes hourly. My question is why? Would it not be great to have a script to manage at the campaign level, via a sheet in 2019? It took some time but I figured it out, which you will see below. The … [Read more...] about Google Ad Script to Manage Campaign Budgets
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the … [Read more...] about 8 Common Reasons Your Google Ads Are Being Disapproved
[Hero Academy Video] Reporting 101 for Google Ads
Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads
Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy that was violated, retool your ad to either meet the requirements or avoid the policy altogether, then submit the ads for review again. In this loss of time, these ads cannot serve to your audiences which … [Read more...] about Google Policy Ad Disapprovals: A Story of False Flags
