Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but what's the difference between Google Ads and AdSense? Which one makes more sense for your site? What’s the main difference between Google Ads and AdSense? The main difference is that Google Ads … [Read more...] about Google Ads vs. AdSense: What’s the Difference?
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Google Ads & Microsoft Ads Certification Made Easy
The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified, bad things can happen. For example, if you were to hire an uncertified accountant, they could botch your taxes so badly that the IRS seizes all of your belongings. You, your wife, and your two children would be … [Read more...] about Google Ads & Microsoft Ads Certification Made Easy
Key Google Analytics Features For Effectively Analyzing Data
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance. Secondary Dimensions Since … [Read more...] about Key Google Analytics Features For Effectively Analyzing Data
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
Google Ad Script to Manage Campaign Budgets
Today as advertisers utilizing Google Ads, it is a universal struggle to manage to a specific budget by campaign(s). Your options in the U.I. are singular: set a rule that excludes hourly. My question is why? Would it not be great to have a script to manage at the campaign level, via a sheet in 2019? It took some time but I figured it out, which you will see below. The … [Read more...] about Google Ad Script to Manage Campaign Budgets
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the … [Read more...] about 8 Common Reasons Your Google Ads Are Being Disapproved
[Hero Academy Video] Reporting 101 for Google Ads
Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads
Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy that was violated, retool your ad to either meet the requirements or avoid the policy altogether, then submit the ads for review again. In this loss of time, these ads cannot serve to your audiences which … [Read more...] about Google Policy Ad Disapprovals: A Story of False Flags
Google Ads New Release: Ad Groups for App Campaigns
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
Will Google Address Advertisers’ Transparency Concerns?
An overwhelming majority of Hanapin's State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of AI and Machine Learning in advertising. Below are a number of other worries from survey respondents: Some of the other worries are also correlated to the transparency and control piece, … [Read more...] about Will Google Address Advertisers’ Transparency Concerns?
Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our shopping campaigns in Google Ads. If you manage shopping campaigns, you’ve likely been impacted by disapproved ads due to a missing or incorrect GTIN or other Unique … [Read more...] about Google Merchant Center Disapproval: A GTIN Story
Programmatic Guide: Google Campaign Manager
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM). Defining Programmatic Advertising Before we walk through the step-by-step guide, … [Read more...] about Programmatic Guide: Google Campaign Manager
