What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is GDPR and How Will It Impact Online Advertising, if you’re not sure what the … [Read more...] about A Remarketing-Free PPC Strategy
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Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am German. So they serve me German language advertising. I am many things, Danish national, French resident, Estonian e-resident. I also speak several … [Read more...] about Surfing the Waves of Creative Destruction
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile app traffic. Google also provides a … [Read more...] about Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
The Mentality Needed to be a Successful PPC Account Manager
The Story By the time Cliff Smith had moved to Bloomington to start his new career in PPC, he already had lots of experience in the marketing industry. He started his career by selling radio ads for a local station in Denver, where he first learned how to sell. By no means was this a glamourous job, but he learned a lot about himself in those countless hours cold calling … [Read more...] about The Mentality Needed to be a Successful PPC Account Manager
Where Marketers Are Spending Their Digital Dollars in 2019
The end of the year is coming up fast and I'm guessing you're probably in the middle of figuring out next year's budget. It's definitely one of your favorite things to do this time of year...right? right??? Yeah, we get it! To help ease the stress of next year's planning and give you some guidance on where you could be spending your digital dollars, I'll lay down some of the … [Read more...] about Where Marketers Are Spending Their Digital Dollars in 2019
5 Ways To Help Your New Digital Marketing Manager Be Successful
The benefit of hiring a marketing manager can potentially be offset by the training required for the position. Your manager is not only learning the ins and outs of their new employer, but also the nuances of the digital marketing objectives. To ensure that the marketing manager is thoroughly prepared to carry out the desired responsibilities, here is a checklist of … [Read more...] about 5 Ways To Help Your New Digital Marketing Manager Be Successful
Most Common Mistakes of Automated Bidding
In the past year, I have seen a huge shift in the bidding approach utilized by those around me. Traditionally, most of my fellow co-workers swore by manual bidding methods. I'm not talking about one-off "gut feeling" changes, but complex bid matrixes factoring in seasonality, recent performance, and projected trends. Despite the success of these methods, the frequency in which … [Read more...] about Most Common Mistakes of Automated Bidding
6 Updates in 2 Weeks!?
Man, it’s been a while. The PPC industry has been a little quiet on the major updates side lately, but just as we predicted…BAM! A ton of updates happened at once, and our experts are here to give you a quick 20 min session about everything you need to know and how these changes will impact your digital marketing campaigns. Hanapin’s Associate Director of Services, … [Read more...] about 6 Updates in 2 Weeks!?
Coding for Marketers – Where to Start
It feels like someone is always telling you to learn to code. That’s crazy talk but coding can open new opportunities. Code helps users optimize their workflows and makes dealing with data more manageable. I often receive questions about where to start or what someone in my role uses. It’s not always clear where to start with coding if you work in a marketing role. This … [Read more...] about Coding for Marketers – Where to Start
What Happened When We Paused PPC Brand Campaigns
Over the years, many companies have debated whether you should or should not bid on your own brand keywords. Some articles suggest you should not waste your money and others believe it is a no-brainer. In this article, we are going to show you exactly what happened after we paused the Brand campaigns. In a previous article Why Brand Ad Campaigns are Important, I discussed the … [Read more...] about What Happened When We Paused PPC Brand Campaigns
The Latest PPC Updates to Catapult Campaigns in 2019
We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come - in AdWords (ahem, Google Ads), Facebook, YouTube, automation, etc etc etc…we just need to hop on a webinar and sort it … [Read more...] about The Latest PPC Updates to Catapult Campaigns in 2019
How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
