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Account Management: One of My Top Takeaways From 2018

To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage our client accounts. Managing them is so much more than … [Read more...] about Account Management: One of My Top Takeaways From 2018

Curate Your Audience to Get Better Results from Your Digital Campaigns

Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to find who to target and … [Read more...] about Curate Your Audience to Get Better Results from Your Digital Campaigns

PPC Investigative Report: What Are APIs?

Today’s investigative report takes a look into the million-dollar question: What is an API? For those unsure what an investigative report is (other than a fantastic song from GZA’s Liquid Swords album), an investigative report can clarify your thinking and even uncover additional questions that provide new insights into a case. I chose to define this because this blog post … [Read more...] about PPC Investigative Report: What Are APIs?

New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This post is not meant to be your typical “how-to … [Read more...] about New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

3 Strategies To Consider When Thinking About Bidding

We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding

Next-Level Audience Targeting for your 2019 Marketing Plan

It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan

[RELEASED] 44 PPC Pros You Can’t Miss

Our highly anticipated speaker line up for Hero Conf Philadelphia has arrived, and needless to say we are STOKED. We are bringing to the stage last year's top-rated presenters (with new content, of course) alongside the newest up-and-comers in the digital marketing landscape. See 40+ PPC pros at Hero Conf, including: Attend Hero Conf and expect to go back to the … [Read more...] about [RELEASED] 44 PPC Pros You Can’t Miss

Utilizing Site Search Data to Improve Your Awareness Campaigns

If you have site search set up in your Google Analytics, you can get some great data on what your current visitors are looking for when they are on your site. This data can be really valuable for not only helping you expand your reach to new users, but also to figure out what creative to show in front of those users. I want to show you a few ways you can utilize this data … [Read more...] about Utilizing Site Search Data to Improve Your Awareness Campaigns

Are Coupon Sites Stealing Your Holiday Sales?

We’ve all done it, you’re getting ready to finalize your online purchase, you do a quick google search for COUPONS. Who doesn’t like save a few dollars here and there, however, do you know these coupon sites could be costing you advertising money and sales. Some coupon sites could be using your website to create their own organic listing to push users to complete a purchase … [Read more...] about Are Coupon Sites Stealing Your Holiday Sales?

Some Insights Into Bing’s PPC Audiences

What up! In today’s installment of, “Some Insights Into Things & Stuff”, we’ll cover some insights we here at Hanapin have come across in regards to Bing’s in-market audiences, as well as their branded “Microsoft Audience Network”. For reference, most of the findings I will speak to come from my work on an account that operates in the education vertical. What Are … [Read more...] about Some Insights Into Bing’s PPC Audiences