While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be challenging, and strategies … [Read more...] about Tips for Managing PPC Campaigns for Franchise Companies
Search Results for: google
The Rise of The No-Click Search Results
We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining due to more competition and direct … [Read more...] about The Rise of The No-Click Search Results
Spotify Advertising: The Why and How
As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
How to Master Attribution for Easy Budget Planning
Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on … [Read more...] about How to Master Attribution for Easy Budget Planning
Competitive Device Trends: An In-Depth Analysis
Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds - device analysis and auction insights competitor data. In this post we’ll walk through what … [Read more...] about Competitive Device Trends: An In-Depth Analysis
AdWords Interface Updating By End of 2018
As I write this, Sarah McLachlan’s “I Will Remember You” is quietly playing in the background, as Google just announced big “Changes” coming our way. By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience. This is the end of an era and I say “Bring on the Wonder”. For the few who may not have noticed the ‘Try the Faster AdWords’ button in … [Read more...] about AdWords Interface Updating By End of 2018
From Facebook to Quora: 8 Ad Updates You Need Today
You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
Call Tracking Explained: Attributing Offline Sales to Online Marketing
Already tracking calls? What do you do when Google Call Conversion just isn’t enough? Who should use call tracking? Many PPC managers and marketers have heard of call tracking. But do you know enough about the role it plays in the entire marketing landscape? Call tracking is a tool for both in-house marketers and marketing agencies. From digital strategists, to PPC Managers and … [Read more...] about Call Tracking Explained: Attributing Offline Sales to Online Marketing
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
The Ins and Outs of Yahoo Sponsored Mail Ads
We have all heard of Gmail Sponsored Promotions, however, mails ads are not exclusive to Google. Yahoo released their own version of mail ads for Yahoo Mail, called Sponsored Mail Ads. While there are many similarities, they deserve their own guide just like any other platform ad format does. In this post, you will learn about what Yahoo Sponsored Mail Ads are, how to set them … [Read more...] about The Ins and Outs of Yahoo Sponsored Mail Ads
