Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me an ad I don’t want to see… Rage ensues. Ad blockers. As advertisers, we see those words and like a reflex our jaws … [Read more...] about 4 Ways to Combat PPC Ad Fatigue
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How To: DoubleClick Search Formula Columns
Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are and how they work, then we’ll go through a few use cases that will serve as good … [Read more...] about How To: DoubleClick Search Formula Columns
When Target CPA Isn’t Hitting Your Target
Automation is all the rave in the digital marketing world. Marketers can use machine learning for bidding, ad copy, display campaigns, app campaigns, etc. The list goes on. Even if a digital marketer isn’t using a smart bidding strategy or have smart display campaigns, marketers are still benefiting from machine learning as Google still uses all these data points to know if a … [Read more...] about When Target CPA Isn’t Hitting Your Target
What In Tarnation Are LinkedIn Lead Gen Forms?
LinkedIn lead gen forms are a type of sponsored ad that allows a user to submit their contact info without ever leaving LinkedIn. These ads are designed for companies whose main goal is to capture emails and user information. Lead gen forms provide the user an easy way to show interest that takes less time and reduces friction. This is important in the fast-moving world of … [Read more...] about What In Tarnation Are LinkedIn Lead Gen Forms?
Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the month on Post-Click Tips for Seamless Conversions, I’ll be … [Read more...] about Creating a Seamless Pre- to Post-Click Experience
Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
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3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
Demographic Targeting in Apple Ads
We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater bid or increased budget or not at all. Different … [Read more...] about Demographic Targeting in Apple Ads
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of the way [I believe] a purchase happens on Amazon. In my world, by searching for one product, I … [Read more...] about 4 Tips to Conquering Amazon Product Ads
Geographic Customizers: Feed & Ad Creation
It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to micro-target your PPC audience with a bit of automation. When recently tasked with creating ads that change … [Read more...] about Geographic Customizers: Feed & Ad Creation
5 Things to Make You Better at PPC Marketing
I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in knowledge-sharing and the old adage “a rising tide lifts all boats”. So in this post, I am going to … [Read more...] about 5 Things to Make You Better at PPC Marketing
