Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor in nature, as advertisers it’s important to find ways to leverage new features as they are rolled out to continue bringing innovative ideas to grow our clients’ businesses. I’m going to recap … [Read more...] about Fall 2019 Updates to Google Merchant Center
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60-Minute Masterclass: Google Ads Automation Best Practices
From smart campaigns to responsive ads to automated bidding, Google now provides advertisers many options to automate search campaigns. But which ones are right for you? And what are the best practices to follow to achieve your goals with automation? Join our webinar on Oct. 10 for answers >> Join the search marketing experts from Hanapin Marketing and DialogTech for a … [Read more...] about 60-Minute Masterclass: Google Ads Automation Best Practices
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, the keywords are loaded, and ad copy is optimized. You activate your Google Ads campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. There … [Read more...] about Top 10 Reasons Why Your Ads Aren’t Showing in Google
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Robust Reporting with Google Sheets Query Function
As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating a row at a time, every day. This is not a … [Read more...] about Robust Reporting with Google Sheets Query Function
How to Exclude Mobile Apps in Google Ads
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the costs add up quickly with few tangible results. In fact, … [Read more...] about How to Exclude Mobile Apps in Google Ads
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
Highlights From Google’s Keyword Planner Update
Whether you are building out your first campaigns for an account or making optimizations to one you have managed for years, the Google Keyword Planner is a great tool for every digital marketer to have in their back pocket. I have always found that when working on any Google Ads account, any tool that allows me to gain insight into the audience I am targeting is a great one. I … [Read more...] about Highlights From Google’s Keyword Planner Update
The PPC Newsflash: Key Takeaways from Google Marketing Live
Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the value of being able to debate with other marketers, develop … [Read more...] about The PPC Newsflash: Key Takeaways from Google Marketing Live
Your First Google Ads Campaign: Everything You Should Know
Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to worry about anything. I am going … [Read more...] about Your First Google Ads Campaign: Everything You Should Know
Guide To Google Ads Performance Planner
On May 13, Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution. What Does Performance Planner … [Read more...] about Guide To Google Ads Performance Planner
Google Ads Phasing Out Game Content Category
Exclusions, they are a changin. Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. "Streamlining" covers all manner of sins. According to the Google Ads announcement, a consequence of the … [Read more...] about Google Ads Phasing Out Game Content Category
