On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but … [Read more...] about How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
4 Tips For Troubleshooting PPC Performance
“Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story. So, if you, like me, are unsure of where to start, … [Read more...] about 4 Tips For Troubleshooting PPC Performance
Ad Experiments You Can Start Running Today
All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments. The beauty of … [Read more...] about Ad Experiments You Can Start Running Today
4 Things I Learned as a New Hire at a PPC Agency
Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I've been here I've learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production work. When I made a list of the things I've learned … [Read more...] about 4 Things I Learned as a New Hire at a PPC Agency
AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account. While this seems extreme, Google has set in … [Read more...] about AdWords Campaigns Can Now Spend Up To 2x Daily Budget
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
New AdWords Updates to Finish the Year Strong
It’s that time again – time to go over all the new and improved features you need to be using in Google AdWords! Since the platform is constantly changing and updating, we want to be your go-to resource when you need the ultimate scoop. So, what new features do you need to be focusing on for your best AdWords results? Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as … [Read more...] about New AdWords Updates to Finish the Year Strong
Data Driven Attribution: The Future for PPC?
Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry). I read a blog post that doesn’t rank high in the overall … [Read more...] about Data Driven Attribution: The Future for PPC?
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One such headline from 2016 read: “Millennials overtake … [Read more...] about 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
The Five Ad Creation Methods You Should Be Testing
Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give the algorithm enough data to properly determine a … [Read more...] about The Five Ad Creation Methods You Should Be Testing
