Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get … [Read more...] about You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Search Results for: google
How To Setup An Apple Search Ads Campaign
Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a year of launching, Apple Search Ads has … [Read more...] about How To Setup An Apple Search Ads Campaign
Adding Facebook Ad Block Lists
If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing Display Network … [Read more...] about Adding Facebook Ad Block Lists
All You Need to Know to Succeed With CPA Bidding
For a newer article on this topic visit: Google Ads Target CPA Bidding: Benefits & Drawbacks Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to … [Read more...] about All You Need to Know to Succeed With CPA Bidding
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Demystifying Average Position in AdWords
I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the page most of the time, right? Not so much. The avg. position is the mean average of where your ad is placed. This type of average can be very misleading if not broken down correctly so below we will check … [Read more...] about Demystifying Average Position in AdWords
Programmatic is Good for Your PPC Strategy. Here’s Why!
Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let's be honest, it's confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff it can do, how to … [Read more...] about Programmatic is Good for Your PPC Strategy. Here’s Why!
Benefit From PPC And SEO Working Together
The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies. Where To Start We believe in a holistic approach to … [Read more...] about Benefit From PPC And SEO Working Together
Be A Negative Nancy In Your Ad Accounts
Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more budget, energy and time into our top performers. This is not a bad instinct, but I want … [Read more...] about Be A Negative Nancy In Your Ad Accounts
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
The PPC Battle: Human vs. Machine
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about The PPC Battle: Human vs. Machine
