When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider … [Read more...] about PPC Persona Targeting for the Fitness & Health Industry
Search Results for: google
How To Explain PPC To A Non-PPCer
We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
Reasons Why You Should Consider Call Recording
Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a high traffic keyword … [Read more...] about Reasons Why You Should Consider Call Recording
It Takes A Village: Keeping Up with the PPC Industry
You have probably heard the phrase “it takes a village to raise a child.” Well, it also takes a village to run a PPC account. The parallels between a baby and an account are numerous. They both can get cranky for absolutely no reason at all. You will go crazy if you do nothing but watch them day in and day out. Throwing money at them doesn’t solve problems. When they are too … [Read more...] about It Takes A Village: Keeping Up with the PPC Industry
5 Heroes of Hero Conf London 2016
This post comes to us from our friend Ruth Derby, a Paid Advertising Executive at The Tomorrow Lab. Her post was originally shared here. Hear more from Ruth on Twitter - @ruthcowan5. (Note: This post has been lightly edited from its original version) Last [year], I had the opportunity to attend Hero Conf London at etc.venues, St Paul’s. Spending two full days in buzzing … [Read more...] about 5 Heroes of Hero Conf London 2016
Why Manual Bidding Will Slowly Ride Into The Sunset
Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to use automation if … [Read more...] about Why Manual Bidding Will Slowly Ride Into The Sunset
My Summer with Hanapin Marketing
My experience with Hanapin gave me high standards for future employers and taught me why your colleagues are the most important part of your job. This summer I was a Client Services Intern at Hanapin Marketing for 10 weeks. Although it was my first experience as an intern, it set the bar high for future internship programs. Going into my first internship, I was nervous of … [Read more...] about My Summer with Hanapin Marketing
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we'll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways. A savvy … [Read more...] about Comparing AdWords & Real Estate: Understanding CPC Inflation
3 Easy Landing Page Updates To Improve Quality Score
If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s out of our control? What changes can we make that can have an impact on quality score? In today’s … [Read more...] about 3 Easy Landing Page Updates To Improve Quality Score
Ads in Mobile Apps: Not Just For Other Mobile Apps
A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an ad in a related app. Typically in my display efforts, I purposely avoid in-app … [Read more...] about Ads in Mobile Apps: Not Just For Other Mobile Apps
Automate Your Manual Bidding Strategy Using Supermetrics
One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding. Automated bidding can be helpful, especially in … [Read more...] about Automate Your Manual Bidding Strategy Using Supermetrics
A PPC Account Manager’s Checklist
Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside. Maybe you’re working through the learning curves of managing your first PPC … [Read more...] about A PPC Account Manager’s Checklist
