Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor. Since the launch of ETAs, there has been … [Read more...] about Goodbye For Good Standard Text Ads
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AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Universal App Campaigns Vs. Mobile App Install Campaigns
How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of you in some … [Read more...] about Universal App Campaigns Vs. Mobile App Install Campaigns
5 Lessons Learned From Running International PPC Accounts
I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a "soon-to-graduate higher schooler with senioritis." Furthermore, my PPC international experience has given me a pretty strong pulse of the … [Read more...] about 5 Lessons Learned From Running International PPC Accounts
Perform Better Analysis With Facebook Integrated Tools
Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are accomplishing, troubleshooting problem spots, and making optimizations based on that data. At any given time, there are tons of marketing platforms that are designed to solve every … [Read more...] about Perform Better Analysis With Facebook Integrated Tools
The [FUN]damental Guide to PPC for Education Marketers
Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed on your site but haven’t converted yet. In … [Read more...] about The [FUN]damental Guide to PPC for Education Marketers
A Guide To AdWords Location Targeting In The United States
AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers' Local Search Behavior, May 2014. Respondents were screened on smartphone usage and purchase behavior. For … [Read more...] about A Guide To AdWords Location Targeting In The United States
Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Attribution is Awesome! Here’s Why It’s Terrible
As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn't say "figuring it out") is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change … [Read more...] about Attribution is Awesome! Here’s Why It’s Terrible
How To Make Gmail Ads More Effective – Tips And Strategies For Success
By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over traditional search is ensuring that you’re … [Read more...] about How To Make Gmail Ads More Effective – Tips And Strategies For Success
How AI & Machine Learning Will Impact Paid Advertising
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about How AI & Machine Learning Will Impact Paid Advertising
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User Explorer Report is used to examine individual user … [Read more...] about Gain Deeper PPC Insights With The User Explorer Report
