In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile and desktop advertising over the past few years. Both … [Read more...] about Bidding In A Mobile Centric 2017
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Broadening Your Paid Search Marketing Strategy
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights. Check your email now for a link to join the webinar. Are you finding our content valuable? Leave us a review on Google! Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might … [Read more...] about Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights [Webinar Confirmation]
Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
The sheer volume and competition in the online space makes it important for retailers to study consumers’ online behavior and turn learnings into actionable insights. Google Analytics offers a robust suite of tools, many which cater to the ecommerce industry. With Analytics you are given the tools necessary to collect and analyze your consumer data to make decisions to grow … [Read more...] about Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
The Evolution of Voice Search (and what it means for PPC)
Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly, quarterly, etc., reporting takes time out of other … [Read more...] about Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
On Demand Webinar Clever Retail Strategies to Increase Online Traffic & Revenue Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Bidding is the most important lever to affect performance. The simplest way to execute is a strategy … [Read more...] about Hidden Costs in your Bid Strategy: Incremental Measurement
The Greatest PPC Comeback of All Time?
I am not a die-hard NFL watcher. Even when my hometown team has played in the big game I am not one to be glued to the TV, pile of wings on my lap, screaming wildly at amazing plays. But I do watch it every year. I enjoy the spectacle, the pomp and circumstance, the commercials. This year I was even less inclined to watch as a team more hated than Duke Basketball vied for the … [Read more...] about The Greatest PPC Comeback of All Time?
How To Use AdWords Ads IF Functionality
IF statements in AdWords ads allow advertisers to customize expanded text ad copy based on qualifiers. This functionality sidesteps the need for a feed, allowing all variations to be set up directly inside the ads. As of now, the systems supports ad copy variations based on device and audience. Using these two factors, advertisers may alter messaging without the need to … [Read more...] about How To Use AdWords Ads IF Functionality
Clever Retail Strategies to Increase Online Traffic & Revenue
As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this new live webinar, Hanapin’s Will Larcom and Google’s … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue
