With the start of the new year, most of us usually make some sort of New Year' resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different. On the first day of work in the new year, I sit down at my desk and … [Read more...] about My 5 PPC Account Manager New Year’s Resolutions
Search Results for: google
Your PPC Checklist For A New Website Launch
Launching a new site can be both exciting and stressful all at once. There are countless small details that need to be covered such as redirects to simple link checks. Most resources you research may offer great advice for what to do to help your transition for SEO and keep organic rankings, but you may be asking yourself “What about PPC?” While we can’t cover everything that … [Read more...] about Your PPC Checklist For A New Website Launch
3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports. Segmenting data in new ways reveals new stories and allows you to leverage new insights. You can find new targeting opportunities, a new direction for your messaging, or the impetus to finally break a set of keywords into their … [Read more...] about 3 Ways To Segment PPC Keyword And Query Performance
Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles. We're quickly adding speakers and descriptions to our 41 all-PPC sessions, and want you to be the first to know about big announcements - as they happen. We've confirmed keynotes from Google, Bing and Facebook. We've booked a … [Read more...] about Sign up Now – For Your Chance to attend Hero Conf LA Free!
On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
My 2017 PPC Platform Wish List
We’ve all been PPC-ing And we’ve all got bids to make We don’t know what this year will bring So we blog and hope it takes! (If you try really hard, those lyrics can be sung to the tune of Santa Claus is Coming to Town. If it doesn’t work the first time, try harder. I’m not Beethoven.) This is my selfish intent for this blog post: I hope the geniuses behind each of the … [Read more...] about My 2017 PPC Platform Wish List
Reflections Of A PPCer At The End Of The World…Errr, 2016
2016 was a great year for PPC. I know that's an odd way of beginning an article about 2016 since let's be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social media advertising … [Read more...] about Reflections Of A PPCer At The End Of The World…Errr, 2016
On Demand Webinar: How to Master the Mobile Market in 2017
More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
Your End Of Year PPC Checklist: What To Audit Before 2017
It is already almost the end of 2016. Sales are set, B2B and lead generation clients are ramping down due to vacations and seasonality, and it's time to reflect on and prepare for the year to come. Like most years, we get to the end of December and don’t properly consider or review the mid-level and automated "set it and forget it" tactical items in our accounts that don’t need … [Read more...] about Your End Of Year PPC Checklist: What To Audit Before 2017
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece. Before we set sights on what is to come in 2017, let us … [Read more...] about Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
The Latest In Video: AdWords Scripts Available For YouTube
December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
More about this Webinar 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you. In this webinar … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
