December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
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On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
More about this Webinar 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you. In this webinar … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask "where are these coins coming from and can we talk about 2016 inflation?" When you think of these budget limitations, you might feel inclined to internalize these red … [Read more...] about How To Optimize PPC Campaigns That Are Limited By Budget
How To Think Straight When Your PPC Account Is Going Sideways
As account managers, we’ve all been there before. You have an account that’s moving along quite nicely and then one day everything changes. You’re not sure why performance is tanking and you’re client expects answers quickly. At times like these, it might not be clear where to even start when seeking an answer. In this post, I will talk about good starting points when … [Read more...] about How To Think Straight When Your PPC Account Is Going Sideways
How Storytelling can Up your PPC Reports
Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us... that's why we get paid the big bucks; to spend our … [Read more...] about How Storytelling can Up your PPC Reports
Prioritizing Your PPC To-Do List
There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs. Time Commitment Sometimes the tasks that you spend the most … [Read more...] about Prioritizing Your PPC To-Do List
5 Fast Fixes For Your Holiday PPC Strategy
Months of planning, weeks of implementation, days of scrambling, and one extended "break" hoping it all pays off. With Black Friday and Cyber Monday officially in the books, digital marketers are quickly diving back into the data to see where opportunity lies for December. While the first weekend of the holiday season is a good indicator of PPC account health, there is plenty … [Read more...] about 5 Fast Fixes For Your Holiday PPC Strategy
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
When You Need The Right Negatives Use Phrase Match
Last month, I gave my point of view on phrase match and when to use in segmented campaigns when the value of the word order matters. This method is especially true for brand and even many non-brand terms. As another example, the term "affordable marketing" as a modified broad match keyword (+affordable +marketing) is going to have a search terms report that looks a lot … [Read more...] about When You Need The Right Negatives Use Phrase Match
All’s Fair In Love And PPC: Understanding AdWords Policy
I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in understanding why a rule is there before throwing it out the window. Why am I talking about … [Read more...] about All’s Fair In Love And PPC: Understanding AdWords Policy
15 Incredible Facebook Ad Tools We Love
Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of … [Read more...] about 15 Incredible Facebook Ad Tools We Love
How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages … [Read more...] about How To Setup The Newest AdWords Extension – Message Extensions
