We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. As each is a vital part of the digital advertisers daily work, we're excited to share an interview with Tor Thompson, EMEA Regional Director for Bing Ads. Tell us about … [Read more...] about An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
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How AdWords’ Policies Are Shaping Corporate Responsibility
When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can work with or the … [Read more...] about How AdWords’ Policies Are Shaping Corporate Responsibility
Campaign Groups Now Available In AdWords
We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across various media when inviting users to convert, yet the … [Read more...] about Campaign Groups Now Available In AdWords
Quick Tips To Take Your Geotargeting To The Next Level [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Quick Tips To Take Your Geotargeting To The Next Level. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Discover 3 Levels of Geo-Targeting For Beginners, Intermediates and … [Read more...] about Quick Tips To Take Your Geotargeting To The Next Level [Webinar Confirmation]
Introducing the All-New Hero Conf Los Angeles
Whether or not you've been to one of our events before, we're excited to share that you're in for an all-new, all-PPC experience, at Hero Conf Los Angeles. And if you love the amazing posts you read here at PPC Hero, we know that Hero Conf is the learning experience for you. We're headed to the JW Marriott Los Angeles LA Live, April 18-20 for our 6th annual event, and … [Read more...] about Introducing the All-New Hero Conf Los Angeles
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
6 Organizational Tips For Today’s PPC Specialist
PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human but being on top of your accounts and tasks, even on those … [Read more...] about 6 Organizational Tips For Today’s PPC Specialist
5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring PPC knowledge into our daily lives, we can also … [Read more...] about 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
Exclusive Interview with London Keynoter Frederick Vallaeys
Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we're very excited to introduce you to our Day 2 keynoter. Fred Vallaeys is the CEO of Optmyzr and was one of the first 500 employees at Google, where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to … [Read more...] about Exclusive Interview with London Keynoter Frederick Vallaeys
The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
Over the years, we've written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That's great and all, but how do we go about extracting DSA and Shopping … [Read more...] about The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
Expanded Text Ads And Other Bing Ads Editor Updates
As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts are eligible to apply for pilot access by filling out … [Read more...] about Expanded Text Ads And Other Bing Ads Editor Updates
