So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1) Where Should I Advertise? When it … [Read more...] about 3 Questions You Need To Answer Before Beginning Paid Advertising
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Road Trip – 5 Tips For Creating International Campaigns
I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address. I was amused that while looking at the same search … [Read more...] about Road Trip – 5 Tips For Creating International Campaigns
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. Having cleared that up, we’re now onto the next layer of questions: Intro: How to I create this kind of targeting? … [Read more...] about Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
[New Webinar!] What You Need To Know About New AdWords Features
As we know all too well, the PPC industry is constantly on the move. Google recently announced new AdWords features, including responsive display ads to fit different devices and formats, expanded description lines, more customized bidding options, and pilot features for Google Maps for advertisers to give more information about their businesses. And, like any major change, … [Read more...] about [New Webinar!] What You Need To Know About New AdWords Features
The Social Strategies You Need To Know For App Promotion
You Built An App...Now What? You've got this really cool app, but no one is downloading it. It's a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store. When launched, … [Read more...] about The Social Strategies You Need To Know For App Promotion
What’s In A Name? Building Powerful Product Titles For Ecommerce
Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes. What we’ve found is that how you structure your title will vary based … [Read more...] about What’s In A Name? Building Powerful Product Titles For Ecommerce
How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How Brands Can Effectively Use Display Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Should You Use Display Advertising? How to Choose Your Google Display … [Read more...] about How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
What Upgraded Bing URLs Mean For You
As we have come to expect, Bing is continuing its efforts to catch up with AdWords. The most recent announcement comes with regard to link URLs for ads. Google announced Upgraded URLs early in 2015, which allow advertisers to edit tracking parameters on ads without creating a new ad and losing historical data. On Tuesday, Bing announced that they are following suit and have … [Read more...] about What Upgraded Bing URLs Mean For You
Coming Soon – New Cross-Device Reports And Benchmarks
Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Adwords Event Recap: Device-Specific Bid Adjustments
On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid adjustments, first announced on July 26, 2016, now … [Read more...] about Adwords Event Recap: Device-Specific Bid Adjustments
3 Tips For Better Mobile Advertising On Bing Ads
Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
Reach The Right Users With Gmail Ads
When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Being PPC specialists, we know that isn’t always the case and that’s why we measure click-through rate, conversion rate, and any data that we can get our hands on to simply determine the effectiveness of our advertising. That is also why we look to have … [Read more...] about Reach The Right Users With Gmail Ads
