You're All Set! You're now registered for Hanapin's webinar, What You Need To Know About New AdWords Features. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [New Whitepaper!] Improving Your Account Through AdWords Scripts Be In The Know … [Read more...] about What You Need To Know About New AdWords Features [Webinar Confirmation]
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On Demand Webinar: What You Need To Know About New AdWords Features
More about this Webinar As we know all too well, the PPC industry is constantly on the move. Google recently announced new AdWords features, including responsive display ads to fit different devices and formats, expanded description lines, more customized bidding options, and pilot features for Google Maps for advertisers to give more information about their businesses. And, … [Read more...] about On Demand Webinar: What You Need To Know About New AdWords Features
Can You Be Squeezing More Out Of Your Brand Campaign?
One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand, they are more likely to convert. However, creating … [Read more...] about Can You Be Squeezing More Out Of Your Brand Campaign?
Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding. Target CPA Target ROAS Enhanced … [Read more...] about Be In The Know About Upcoming Improvements To AdWords Automated Bidding
How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How To Run An Effective Search Query Report In Less Than 15 Minutes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Excel Your Search Query Reports New Whitepaper! 34 … [Read more...] about How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google to take the step of consolidating all conversion types … [Read more...] about Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
How Should You Use Display Advertising?
Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online. … [Read more...] about How Should You Use Display Advertising?
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments. Although the platform change should have little to no negative impact for members … [Read more...] about Bidding Farewell to Adwords Converted Clicks: Don’t Panic
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
4 Common Questions Prospects Ask Me During The Sales Process
We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
