As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
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10 Days Until the Fun Begins in Philly!
We're just over a week from packing our bags and heading to the City of Brotherly Love for the 5th Annual Hero Conf. And though space and time is limited, you can still join us April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia for the PPC Conference of the Year. We're bringing you the same expert content you expect, with keynotes from Brad Geddes, … [Read more...] about 10 Days Until the Fun Begins in Philly!
Hero Conf OnDemand
More about these Webinars Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Register now to get 6 different on demand webinars featuring speakers at this year’s Hero Conf and from … [Read more...] about Hero Conf OnDemand
[New Whitepaper!] 7 PPC Tips for the Education Marketer
It is no surprise that in this fast paced world, users want to continue to further their education and that they start their initial research on the Internet. The educational resources on the Internet are endless and they influence user’s decisions on the route they should take when continuing their education. Out of all the users that are seeking additional education, per … [Read more...] about [New Whitepaper!] 7 PPC Tips for the Education Marketer
Hero Conf Special On Demand Webinars
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Below you'll find 6 different on demand webinars featuring speakers at this year's Hero Conf and from past Hero Confs, including … [Read more...] about Hero Conf Special On Demand Webinars
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Editor’s Note: This week on PPC Hero we're talking about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Today, Cassie Oumedian looks at the importance of setting clear expectations for potential hires. The costs for not hiring the right PPC candidate can be disastrous to an organization and the candidate, including … [Read more...] about Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Our Networking Schedule is Complete!
With only 2.5 weeks until the 5th Annual Hero Conf, live from the Pennsylvania Convention Center April 25-27 in downtown Philadelphia, our impressive list of networking events is complete! Check out the incredible opportunities you'll have to meet up with your PPC colleagues: Hero Conf Welcome Reception Sunday, April 24, 8 - 10 pm at the Philadelphia Marriott Downtown: … [Read more...] about Our Networking Schedule is Complete!
Flash Series Template Page
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series Template Page
PPC Hero AdWords Exam
Presented by For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made … [Read more...] about PPC Hero AdWords Exam
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
Take Our Version Of The AdWords Fundamentals Exam
For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made sure that what … [Read more...] about Take Our Version Of The AdWords Fundamentals Exam
