Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
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[New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options … [Read more...] about [New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
4 Simple Tips For Better Client Communication
I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock … [Read more...] about 4 Simple Tips For Better Client Communication
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
10 Reasons to Make the Commitment Today!
Spring is here, and that means that Hero Conf Philadelphia is knocking at our door. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. Join us April 25-27 at the Pennsylvania Convention Center in Downtown Philadelphia. Still … [Read more...] about 10 Reasons to Make the Commitment Today!
The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
You're All Set! You're now registered for our Flash Series 20-minute webinar, What You Need To Know For A Successful Start On DoubleClick Bid Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your … [Read more...] about Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
