We can all agree that having data is good. Having data stuck behind an interface is not good. Data in the interface isn’t easy to manipulate. This makes more difficult to analyze and incorporate your data into a tool or template. Thankfully a new add-in has come along to save the day and directly export data from AdWords into Google Sheets. Of course you could have pulled this … [Read more...] about Up and Running with AdWords Add-on for Google Sheets
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How to Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
Responsive Search Ads: Google’s Latest Text Ad Format
If you haven’t heard the news, Google recently launched a test of the newest text ad format: Responsive Search Ads. The new ad format is currently in beta testing for a limited number of accounts, but we expect a similar format to eventually roll out to all advertisers. What are they? Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and … [Read more...] about Responsive Search Ads: Google’s Latest Text Ad Format
Google Ads Remarketing for Complex Multi-Brand Businesses
Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, it is a Google Ads account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an individual account, but then combine data in … [Read more...] about Google Ads Remarketing for Complex Multi-Brand Businesses
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
Why Marketers Are Switching to Google Sheets
More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as that on Excel. In this webinar, Hanapin’s … [Read more...] about Why Marketers Are Switching to Google Sheets
Our Secret Weapon: Supermetrics + Google Sheets
We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the … [Read more...] about Our Secret Weapon: Supermetrics + Google Sheets
Best Alternatives to Google AdWords
Google AdWords has always taken the cake when it comes to PPC for the last 15 years. But even though everyone is doing it, what if I told you that you should think outside of the AdWords box? You could find yourself in a whole new world of advertising success by trying out these alternatives. In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out … [Read more...] about Best Alternatives to Google AdWords
An Argument for Automatic Placements on Google Display
Don't Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save … [Read more...] about An Argument for Automatic Placements on Google Display
Automating Bidding with Google Sheets and AdWords Scripts
Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly … [Read more...] about Automating Bidding with Google Sheets and AdWords Scripts
10 Reasons Why Your Ads Aren’t Showing Up in Google
Sometimes, you go into your account to find - *gasp* - that your ads aren't showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren't appearing? Don't worry, this can happen to anyone (and at one point or another, happens to everyone.) In this webinar, Hanapin Account Manager Mark Ferree will help you double … [Read more...] about 10 Reasons Why Your Ads Aren’t Showing Up in Google
